Tales From The Field: Promoting access to culture

Promoting access to culture - the digital shift and audience development
Presented in partnership with Rich Mix
Venue 1, Rich Mix
Friday 29 September 2017
6.30-9pm (doors open from 6pm)




 Promoting access to culture - the digital shift and audience development



“Digital technologies have changed the way people access, produce and use cultural content. What is the impact of the digital shift on audience development policies and what are the practices of cultural institutions?” 

Visiting Arts’ Chief Executive, Yvette Vaughan Jones is co-chair of the working group of EU Member States experts on promoting access to culture via digital means under the Open Method of Coordination (OMC). This July the group published a report on the policies and strategies for audience development. For the fourth instalment of Tales From The Field we share the findings of this report and invite panel members from Rich Mix, The Audience Agency, and BBC Studios to share their perspectives.

You can find details about the Tales From The Field series on the Visiting Arts website. Get involved on Twitter with the hashtag #TFTFtalks.


About Rich Mix

Rich Mix is East London’s independent arts centre.

Once a vast leather factory, 35-47 Bethnal Green Road was transformed into a multi-arts venue, all 62,000 feet of it. Stretched over five floors, they have a three screen cinema showing the latest releases as well as taking part in a number of independent film festivals. There is also a multitude of flexible performance spaces where they work with both emerging and established artists, and support them to deliver and develop their artistic practice.

Their aim is to be a place where the communities of the world, who are the citizens of East London and beyond, can come together to experience and make world class art and feel that it’s a place where they belong. Rich Mix are committed to delivering excellent art to increasing and increasingly diverse audiences.

In addition to a full programme of cinema, live music, theatre, dance, spoken word, comedy, family activities and exhibitions, they are proud to be home to 20 creative businesses, all of whom help make Rich Mix the vibrant, special place it is.

As a charity and social enterprise they earn almost 85% of our overall running costs, and we are proud to be financially self-sufficient.

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