British Council Wales commissions research into Showcasing in Wales to help inform Wales’ overall international strategy

Wales has hosted a number of major showcases such as the British Dance Edition and WOMEX, which have exposed Welsh artists to international industry and prompted significant economic return on investment.

Unlike many small countries and regions/cities, Wales does not yet benefit from hosting its own major annual or biennial international culture platform, although there are many excellent festivals and showcasing platforms that attract international attendance that could be developed with wider sector buy-in.


The purpose of this work is threefold:

• to consolidate existing showcasing research

• map the current landscape inside Wales and best practice elsewhere

• provide recommendations based on sector consultation both inside and outside of Wales as to what is the best approach to sector led industry focused showcasing in Wales

We look forward to updating you on our activities and findings!